When it comes to a country's global influence, people primarily refer to two things: hard power and soft power. While China remains heavily reliant on its hard power — money, military, and a massive domestic market — it has been working to develop, hone, and ultimately strengthen its soft power over the past few decades. The Chinese government has spent billions of dollars on improving its public image abroad, but has it worked? Could increased soft power help China boost its international reputation and, if so, how can this be achieved?

What is soft power?

Soft power may seem unimportant compared to hard power, but, very o... Read More>>